So while most companies around the world have stepped on the economic landmine, it seems like McDonalds is still going strong. What does this have to do with Hungary, you may ask? Well, I think I know why the sales rose 10% in October:
Yes. McMagyar. The newest kitsch to come to the city on the Duna. One of the promotions to celebrate the 20th anniversary of meki coming to Hungary was to create this little McMagyar menu, which included a small lángos and a paprikás chicken sandwich.
We tried the kislángos, which I described here as a favorite of market shoppers. It’s a piece of fried dough which is usually topped with a creamed garlic sauce and white cheese. As much as I wanted McDonalds to screw it up and therefore hate it, I have to admit it was actually pretty good. Though part of the excuse of ordering a lángos at all is that it’s a piece of the ambiance of the central market, a once-in-a-while-I-swear kind of foods. I suppose if they become usual drive through fare at the Hungarian McDonalds, it will just seem, sadly, American.